In accordance with the policy approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain name is registered with must be correct and accurate all the time. Moreover, this info is freely available on WHOIS web sites and while this may not be a problem for firms, it may not be very acceptable for individuals, since anybody can see their names and their personal postal and email addresses, all the more so in an age when identity fraud is not that atypical. Because of this, registrars have launched a service that hides the details of their clients without modifying them. The service is referred to as Whois Privacy Protection. If it is activated, people will view the details of the registrar, not those of the domain owner, if they make a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain name extensions, but it is still impossible to conceal your private details with certain country-code extensions.